GroupM

Build and maintain a consistent, high-quality visual and content presence across GroupM’s social media channels in the MENA region, spanning multiple agencies with distinct identities, audiences, and communication needs.

Led the visual and content strategy for GroupM’s regional social media ecosystem, overseeing creative direction across all agency accounts within the MENA portfolio.

Beyond digital execution, contributed to broader marketing initiatives and event coordination, supporting the planning and visual execution of internal and external events to ensure brand consistency across both physical and digital touchpoints.

Collaborated closely with cross-functional teams across agencies to align messaging, streamline content production, and maintain consistency in both design and storytelling across all communications.

Established a more unified and recognizable GroupM social presence across the MENA region, improving visual consistency and content quality across all agency pages. Strengthened internal alignment on social media output and enabled more efficient, scalable content production across multiple teams and markets.