Starbucks

Ensure a consistent and culturally relevant digital presence for Starbucks across multiple markets in the MENA region. The challenge was to align global brand standards with regional nuances while maintaining consistency across high-volume content and multiple digital platforms.

I led the visual content strategy and digital art direction across 10 MENA markets, defining how the brand translates into digital environments including website, Instagram, Facebook, LinkedIn, and TikTok.

This involved developing clear visual guidelines, content structures, and platform-specific adaptations to ensure consistency while allowing for localized relevance. I worked across teams to align creative output with both global direction and regional audience expectations, shaping a cohesive and scalable content system.

The focus was on creating a unified digital presence that could support ongoing campaigns, maintain brand recognition, and adapt to the fast-paced nature of social and digital content.

The outcome was a more consistent and strategically aligned digital presence across markets and platforms. The content system enabled efficient scaling of creative output while maintaining brand integrity, supporting both regional campaigns and day-to-day engagement across channels.